Skip to main content

Video Book Trailers are more or less the same thing as movie trailers. It is one of the best techniques to promote a book, in addition to press releases and book launches. Unfortunately, it is one marketing strategy that is often overlooked by authors and publishers.

If you look from a reader’s point of view, a video book trailer is one of the exciting elements that they can get from the author.  Well, obviously, you are giving away the entire story—it is a glimpse of your literary piece.

Video content is the future! Yes, there we said it. So, what are video book trailers exactly? And why do you need it for your next book? Keep on reading to get all the insights.

What are Video Book Trailers?

Video book trailers are short videos, a teaser that introduces a book in a captivating manner. In a way that engages the readers to buy the book and read it. It also helps in improving the online presence of the author. Video content has the potential to reach new readers.

According to statistics, people spend more time watching the videos rather than reading the written content. Video book trailers help the readers to get an insight into your book. Needless to say, it is an effective marketing tool; but needs to be executed with research. Otherwise, it can hurt the overall reputation of your book.

Why Do You Need a Video Book Trailer?

There are multiple benefits of having a video book trailer. To convince you further, we will focus on the big four.

1. Visual Engagement:

Content is the king, whether it is visual or written. A video book trailer provides a visually engaging concept that captures the attention of your audience. Imagery, music, and narration—combined leave an immersive experience that relates with the viewers that can turn into readers of your book.

Imagine a children’s book trailer for a short novel. The trailer begins with colorful images, dramatic music, and a joyful setting. Quick cuts of scenes such as dancing images, keep the views on the edge.

2. Increased Reach:

Undoubtedly, video content has the potential to reach a wider audience across various platforms. Social media, websites, and video-sharing platforms such as YouTube, Instagram, Snapchat, etc can expand your reach and attract potential readers. Your targeted audience may not have discovered your book through traditional marketing channels. Hence, a video book trailer is an effective strategy to reach a broader audience.

For instance: A video book trailer for a fantasy novel that features landscapes, mythical creatures, and epic battles. You can reach a diverse audience of fantasy enthusiasts, who may be drawn to the magical world.

3. Emotional Connection:

A video book trailer can bring up emotions and connect with viewers on a different level. Showcase the key moments, themes, and characters from your book and encourage the viewers to know more about it. The emotional connection will ultimately lead to a purchase.

The best example here can be of a romantic novel. The video book trailer opens with soft music and a couple falling in love. Moreover, shows intimate moments, and emotional phases of joy, passion, and longing.

4. Enhanced Branding:

Lastly, a video book trailer serves as a powerful branding tool that resonates with the essence of the book. With consistent visual and thematic elements, you can establish a strong brand identity that sets your book apart in the crowded marketplace.

You are a non-fiction author writing a self-help book on self-esteem. The trailer features motivational quotes with a narrative voice and success stories from individuals with strong visuals.

Add the power of video content to your book marketing strategy and engage with your audience, expand your reach, and open up a pool of emotions. All of the above will strengthen your presence as an author, driving interest and sales for your book.

How to Create a Video Book Trailer?

Creating a video book trailer may seem a difficult task, but in reality, it is not that daunting. All it needs is proper planning and execution. Let’s discuss some key factors that can help you in creating a video book trailer.

1. What’s your Objective?

You need to have an objective before creating the storyboard. Do you want to generate excitement for your new release, or do you want to attract new readers? Clarify the purpose of your video book trailer and achieve the goal accordingly.

2. Understand Your Audience:

Your video book trailer will fail if you are unable to understand your audience such as preferences, interests, and demographics. Moreover, consider other demographics such as age, gender, interests, and reading habits. Understanding your audience gives creative direction to your book trailer.

3. Craft a Compelling Storyline:

The main part is to create a storyboard that resonates with the key elements of your storyline. Main themes, characters, plot points; everything must be added to the storyboard.

4. Gather Visual Assets:

The visuals of your book trailer must align with your storyboard. The storytelling process must be engaging with images, video clips, illustrations, graphics, and animations. Moreover, you can create original content and royalty-free assets from stock footage websites.

5. Voiceover:

First, create a script that aligns with the content of your book. The voiceover of the video must be extremely strong, that it narrates the storyline of your book trailer. However, we would advise you to keep the script concise, engaging, and aligned with your target audience’s preferences.

In addition to this, you can introduce the characters, highlight plot points, and convey the emotional journey. Ensure to add call-to-action (CTA) to persuade viewers to convert into readers.

6. Choose Background Music:

The background music must be relevant. The music should be able to set the mood and enhance the emotional impact of your video book trailer. Add instrumental tracks, and soundscapes that complement the tone of your story. Add royalty-free music for a more authentic impression.

7. Edit and Assemble Footage:

You can either use editing software or hire video book trailer creation services to assemble your visual assets, script, voiceover, and music into a stunning and conceptual book trailer. You can connect with Universal Ghostwriter services for a polished and professional final product.

8. Add Branding Elements:

Book writing is a piece of art. Similarly, you must create your book trailer in accordance with your book. Add your branding elements such as book cover, author name, logo, website URL, social media handles, etc. The branding elements must be displayed prominently and throughout the video making it easier for the viewers to connect.

9. Review and Revise:

Review and revise the final version. It must communicate the message and resonate with your audience. Take feedback from beta readers or professionals in the industry for more clarity.

10. Publish and Promote:

Once you get the green signal from your critiques, publish it on various platforms such as websites, social media channels, and book promotion sites. You can also use targeted advertising and promotional strategies to maximise visibility and reach your target audience.

If you want to create a book trailer but are unable to figure it out; you can get in touch with Universal Ghostwriter to find out more about book writing and marketing services.

Leave a Reply