AI vs. Human writing—you must have heard the statement, “How marketers can write a blog in ten seconds and create a year’s worth of content by the end of the day.” As a writer or someone who is into content, you must have been terrified.
Well, this is 100% human-written content; you can even run it on tools. We are not against AI; in fact, we believe that AI offers immense value in many areas of life. It has revolutionized science, health, financial services, etc. But AI vs. Human writing—Is this even a debatable topic?
Content is the king and people all over the world value its power. Nonetheless, AI tools can assist with writing content, such as brainstorming ideas, titles, SEO recommendations, etc. But AI tools such as ChatGPT are no substitute for human writers. For a better understanding, let’s compare AI vs. Human writing and explain why Human Writing is worth defending in the age of ChatGPT.
Reasons Why ChatGPT Writing is not Superior to Human Writing:
1. Human Voice:
ChatGPT can write content in a few seconds, even when a specific topic is given with a keyword. It may be helpful in some areas, but AI tools cannot create content with human feelings. A unique voice is the most powerful element of content that resonates with a brand. You can get your content released in a day on your website, but will it engage the audience? No, which is why there is no comparison between AI vs. human writing.
Human writers before writing content think about the following:
- Purpose of the content
- How the content is going to connect with the audiences.
- The voice of the brand
- Formal, informal, casual content, etc.
Human writing approaches the audiences, and the content is written for them. ChatGPT has the ability to produce content in the blink of an eye, but it will never engage with the customer, which connects to a deeper level. A level that leads to a purchase.
Consider writing about how to arrange your studio apartment. AI tools will write about ideas that might be fascinating but not practical at all. A content writer will dig deeper into reasons and come up with practical tips. Human writers understand what an AI command cannot, so they know how to preserve the unique voice.
2. Engaging Conversations:
ChatGPT and AI tools save time when writing and generating ideas. Without any second thought, AI can create content much faster than human writers. Not to mention, they also help writers think outside the box. At times, human writers develop innovative content by ChatGPT that may have been overlooked during their thought process. However, AI vs. human writing—AI is not a competitor but rather a tool that boosts writing skills and expands ideas.
You can get AI to write company slogans, social media messages, websites, and captions. If you have ever read content written by AI, you will quickly note the difference: the robotic tone is easy to recognize. Moreover, at times, it does not create an impression.
For example, unwavering, landscape, realm, delve, etc., are words that appear more often in AI-generated content.
Additionally, if you want to be known as the most informed person in your business, do not rely on AI content. AI may help you choose the right ideas, but human writers know how to persuade the audience.
3. Creative Box:
Creativity is the most important element of the writing process. It is as if creativity adds an x-factor to a piece of content. An AI tool can produce material in seconds, but you cannot match it with a human writer’s creativity. The human written content has emotional depth, personality, structure—and everything that no algorithm can produce. Simply, AI tools cannot replicate empathy, story-telling, and creativity.
Experienced writers are aware of the audience’s feelings. They know how to incorporate emotions into the writing process. Human content conveys a story and gives readers something more. AI content lacks feeling; a piece written by AI cannot engage readers emotionally.
4. SEO Optimization:
AI vs. Human writing is not just about writing content, it is about other elements as well. SEO is more than ranking high in Google search. AI tools cannot provide SEO optimization as human content. Content writers pay close attention to the keywords they use in articles and blogs and ensure that search engine crawlers find the page. Backlinks, internal links, links to a site; all of it can be done by someone experienced. Therefore, you can depend on human skills for SEO optimization.
5. Customer Interaction and Expectation:
When writing content, be it a copywriter or a content writer—a writer needs to know all about it. The queries of the client, the expectations, the target audience, and what to expect from the marketing campaign.
For example: every customer has different goals, needs, and expectations. An AI tool cannot understand the expectations and similarly cannot provide content that interacts with customers based on the target demographic.
AI can write the appropriate content, but the tone is an element that cannot be ignored. Even if ChatGPT is producing the content, a writer needs to evaluate and improve the writing before publishing. No one wants to have their website filled with bland, robotic statements.
6. Cultural Preservation:
ChatGPT writing cannot preserve or pass down the cultural tone. A human writer knows how to capture the tone of different cultures, languages, and traditions. For example: human-written literature is an invaluable treasure that AI can never replicate. Similarly, a human writer will make sure that the literature and the pieces relevant to them are not lost.
7. Critical Thinking:
Human writers are experienced, they prompt the readers with questions, debates, and statements from different points of view. They have the skill to engage the readers in critical thinking. They know how to produce complex in a simple manner—captivating the interest of the readers.
8. Diversity:
As the saying goes, diversity is all you need. It goes with the content as well—human writers know how to celebrate diversity. They know how to voice out the opinions and perspectives that make the world diverse. The human content encourages inclusivity and amplifies voices that contribute to communities.
In a Nutshell:
All in all, there is no comparison between AI writing and Human writing. Similarly, AI can only help in providing book writing services, but cannot write a book. Hence, human-written content remains an invaluable piece that is full of emotions, creativity, and innovation. The human writer knows how to build emotional connections between individuals. They are experienced in preserving the unique voices; which makes it superior to ChatGPT.
